Warren Buffett has one piece of advice to anyone starting a new business.

Business Insider…

  • Tomorrow morning when you look in the mirror after you’ve gotten up, just write — in lipstick or whatever you want, on the mirror — just put: “Delight my customer.” 
    Not “Satisfy my customer,” “Delight my customer.”

Would you rather support a business that satisfies you, or delights you? Funny how one word can make the entire experience different.