- The discount warehouser sold 76 million rotisserie chickens in fiscal 2014, close to 10% of the retail market at the time. Costco has kept the price of rotisserie chickens at $4.99 for as long as Tom Super, the wonderfully named vice president for communications at the National Chicken Council, can remember. It’s the same philosophy that Costco uses for another big draw: the hot dog and soda that have sold for $1.50 since 1985. For these feats, it gets free publicity of all kinds—like this article.
That’s a lot of chickens. The thing I found most interesting was that buying the Whole Foods Rotisserie Chicken isn’t a bad deal, if you’re spending the money anyway. Costco still wins, though.